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Contacts The eLab eXchange was created by Professors Donna L. Hoffman and Thomas P. Novak of the UCR Sloan Center for Internet Retailing. Professor Donna L. Hoffman Co-Director, Sloan Center for Internet Retailing A. Gary Anderson Graduate School of Management University of California, Riverside Riverside, CA 92521 phone: (951) 827-4848 donna.hoffman@ucr.edu Professor Thomas P. Novak Co-Director, Sloan Center for Internet Retailing A. Gary Anderson Graduate School of Management University of California, Riverside Riverside, CA 92521 phone: (951) 827-4999 tom.novak@ucr.edu

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